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Interactive maps, localization and wayfinding for shopping centres and retail brands

Ease the shopping experience and boost your operational excellence: in-store navigation, product-level guidance, precise indoor positioning and spatial AI.

Trusted by
Unibail-Rodamco-WestfieldGaleries LafayetteMIN de Rungis
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CASE STUDY

Unibail-Rodamco-Westfield deployed Wemap Vision for high-accuracy indoor positioning across its shopping centres. Multi-provider map compatibility, 1-3 metre precision without beacons, smooth navigation experience for visitors.

1–3 m

indoor positioning accuracy — no beacons or dedicated WiFi

Multi-provider

map compatibility — Wemap integrates with your existing map provider and data

Top 10

mall in Europe

ERP integration

automatic synchronisation of tenant data in real time

CHALLENGES

Three retail challenges that Wemap solves.

Shoppers lost in mall

"Our visitors get lost in the centre — they leave without finding the brands they were looking for."

Wemap guides visitors to the brand, aisle or product with 1–3 metre accuracy. Zero beacons to deploy.

Outdated static map

"Our centre map is static — it doesn't reflect brand and layout changes."

Wemap Pro syncs data in real time from your ERP or CMS. Always up-to-date maps, managed independently by your teams.

Costly multi-site checks

"Managing multiple sites presents a daily challenge for teams: constant on-site checks are very costly."

Wemap Vision produces a georeferenced 360° viewer in hours of capture. Integrated visual image search (VLM).

CAPABILITIES

The Wemap capabilities that make the difference in Retail.

Shopping centre maps & indoor guidance

Interactive 2D/3D level maps, brand marking, step-by-step navigation to the shop or product. Wemap Vision positioning without infrastructure. Multi-provider map compatibility. Autonomous management via Wemap Pro.

For Unibail-Rodamco-Westfield — high-accuracy indoor positioning, compatible with existing data, deployed without additional infrastructure.

Visual search & AI viewer

VLM (Vision Language Model) search engine to locate brands, products and equipment by image. ERP or CMMS integration for operations improvements.

For Galeries Lafayette — advanced AI-powered virtual viewer, 3D annotations, measurements, VLM search to locate brands and equipment.

Indoor Positioning System

"Where am I?" Help your shoppers and boost the value of your apps and websites by finally bringing real-time positioning to all your spaces—with no CAPEX—thanks to Wemap’s vision-based positioning.

For the shopping areas of SNCF stations, indoor location allows users to search for the nearest shops and be guided instantly.

Multi-channel services

Deploy interactive maps, location services, and wayfinding across your mobile apps and websites, as well as on touchscreen directories. Offer them via iframes or deep links to your partners, brands, and retail chains to reach users in a way that aligns closely with their actual usage habits.

For JCDecaux, merchants appear on interactive city maps, and visitors are guided by a dynamic QR code.

Monetization: a revenue-generating service

Reduce shopper stress and measure the increase in basket sizes and the number of stores visited. Offer brands and retailers promotional placement on your maps and along routes.

For a comestic brand, a styled map and navigation to the store, right from an emailing.

Intuitive live visualization of your layouts

Your marketing, merchandising and sales teams have an instant view of your layout, with each brand, product and store automatically updated for a better management of your contracts and operations.

For Semmaris: thousands of contracts and tens of thousands of product references, displayed on a real-time updated map.

REFERENCES

Retail & Shopping Centres — success stories.

15 stores set up in 1 month

Advanced AI-powered virtual viewer — 3D annotations, measurements, VLM engine to locate brands, products, equipment.

180+ buildings

180+ buildings, 3,000+ tenants, ERP connection, automatic synchronisation, route calculation between buildings.

AR promotions

Webapp with location within the commercial area and guidance to offers and stores, with highlighting of promotions.

Ready to transform your clients' experience?

30 minutes with our team — bring your constraints, we bring examples from your sector.

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FAQ

Frequently asked questions

Wemap Vision captures the centre with a consumer 360° camera and generates a visual positioning model. The visitor's app compares its camera images to this model to locate itself with 1 to 3 metre accuracy. No beacons, no dedicated WiFi.
Wemap Pro connects directly to your ERP or tenant database via REST API or native connector (Salesforce, HubSpot, CSV, etc.). Tenant changes, opening hours and promotions are propagated instantly on the map with no manual intervention.
Yes, fully. Wemap Pro includes a visual style editor to adjust colours, fonts, icons and map styles according to your brand guidelines. Maps and POIs are branded to your identity with no development required.
Wemap Pro provides an analytics dashboard: sessions, routes calculated, most-viewed POIs, high-engagement zones, average duration. Data is exportable (CSV, API) and integrable into Google Analytics 4 or your DMP.
Yes. Wemap integrates with the main market solutions via REST API, webhooks or native connectors. Multi-provider map compatibility (Vectorworks, AutoCAD, Revit) is ensured by our universal converter.
Yes, the Wemap SDK is compatible with leading map and interactive map providers on the market, allowing you to add indoor positioning and wayfinding to your existing solutions.